f you lead a “for-profit” organization, then presumably you want some of the people who work for you to sell your products and services. You may call these people advisors, solutions consultants, relationship managers, etc., but if continuation in their jobs depends on their ability to acquire new business, then they fall under our definition of “salespeople.”

Here are 5 tips for creating a culture where those people can do outstanding work:

Selling is advocating. 

Selling isn’t consulting, advising or befriending; it is advocating for a product, service or organization. If you want your salespeople to really excel, you have to make make it “OK” to sell within your organization. You need to create a culture that is proud to acquire new leads and build profits for positive business growth.

Read the full article at: salescallreluctance.com