We’re bombarded with information from all sides these days. To stay relevant, your brand needs to cut through the noise and be seen. The vast majority of companies these days invest heavily in SEO marketing to gain visibility. However, few invest the time and energy to encourage employees to be advocates for their company brand, forfeiting a tremendous opportunity to have voices that carry a lot of weight sharing their message.
Using social media for employee advocacy is a game-changer if done right. Your employees can ensure that your brand has a voice and increased visibility.
Here are some terrific examples of companies that have successfully pulled off employee advocacy programs on social media.
Read on to learn all you need to do to design social media policies that will enable your company brand and customer reach to skyrocket!
Dell is a revolutionary company in many ways, so it is no surprises that they also are a leader when it comes to leveraging the power of social media. And in keeping with this image, they recently launched an employee advocacy program with the support of top executives. Management freely attributes this program to being one of the major reasons behind the company’s success.
Employees are encouraged to actively share content on social media. The content goes beyond company news and updates. They are empowered to share anything they feel is relevant to customers.
The e-commerce website had taken the world by storm with its exemplary business model. And the brand continues to make waves with its engaging social media policies for employee advocacy. The brand actually has an exclusive Twitter account for employee advocates—EyeZapp.
Employees are encouraged to post anything and everything on the page—work interactions, day-to-day operations at the office, etc. with the hashtag #CompanyCulture.
To keep employees motivated, they have a leaderboard that lists top-performing advocates on social media. This has proven to dramatically increase employee engagement. Utilizing this program, the company attracts both customers and candidates.
This brand is a regular feature on social media, owing to customers actively posting about the Starbucks. This is a direct result of making employees, known as ‘partners,’ active advocates on social platforms.
The partners have company accounts and are given posting guidelines to help them design and share content. Interesting point, partners’ accounts attract more attention than even the official brand accounts.
Reebok’s employee advocacy program encourages employees to share fitness-related posts on their personal accounts. All content features the cheeky company provided hashtag #FitAssCompany.
This enables the company to track the content posted easily. The employees’ posts are usually entertaining and have quirky twists that make for very interesting content.
Adobe was among the first company’s to realize that employee’s posts were contributing more to its revenue than the official company accounts. The company consequently launched its Social Shift Program.
The Social Shift Program explains social media guidelines to employees for posting content and trains them to become social media ambassadors. Several employees, globally, have taken on this training to become social champions who document and exhibit their work life at Adobe.
Employee advocacy is valuable for attracting both customers as well as talented candidates in your organization.
Since 1999, International Search Consultants has been a leader in executive recruiting services on a nationwide basis. If you’re struggling to find talented executives, International Search Consultants can help you identify and recruit the best candidates. Get in with us today to get started on your recruitment drive.
Ann Zaslow-Rethaber is President of International Search Consultants, and can be reached at or direct dial at 888-866-7276.
Kim Garrison is ISC’s Director of Banking; SouthCentral Region. Kim can be reached direct dial at 800-270-3974 or via email at