Most of us stop reading after the last full sentence in an email. After all, the majority of people sign off with “Best,” “Thanks,” “Sincerely,” or something similarly boring — and there’s no point reading this a million times:
However, the ubiquity of boring email sign offs is actually a great opportunity for sales reps. Closing with something memorable and personalized won’t just make you stand out — it’ll also give you one last chance to connect with your prospect.
Source - Read More at: blog.hubspot.com
With busy executives receiving hundreds of emails per day, from people wanting to sell them something, you want to make sure that every single line counts.
Why end your note with the exact same ‘sign -off’ that everyone else uses, when with a little thought, you can use that last line to show that you are different, and indeed BETTER, than everyone else that is vying for your prospects attention?
Choosing sales as a career is choosing to dive into an incredibly competitive arena, where you should constantly be thinking of how to improve your game, in order to stand out from the rest of the pack.
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