Many times a company’s only knowledge of a job applicant comes from the information provided in a cover letter and resume. If the candidate pays attention to what the hiring manager is looking for, she then has the opportunity to highlight how their experience matches up to the position.
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Studying the job posting prior to interviewing is a terrific way to gain insight into specifically what the hiring manager is looking for. Regardless of how you learn of an opening, it is always smart to ask for a full, detailed job description prior to meeting with the hiring manager. Pay attention to what they are looking for, and presuming you indeed have that experience, make a point of highlighting that both in your resume as well as in your discussions. If you ask the right questions, you will get the answers you need.