Sales is arguably the oldest profession in the world. As long as there are products and services, there will be sales professionals.
So, when working in what is arguably the oldest and most practiced profession, why do so many salespeople struggle?
The simple answer is that it’s easier for humans to keep doing what we’ve always been doing. Sure, some reps may have had wild success with a specific approach in the past. But buyers and the buying process have changed significantly. And this change continues.
When sales isn’t aligned today’s buying reality, performance falls short.
Source - Read More at: blog.thebrevetgroup.com